Hospitality brands are leveraging real-time analytics and AI-driven marketing to enhance personalization. Machine learning algorithms predict market changes, helping hotels respond automatically to demand shifts.

The National Restaurant Association reports a 4% increase from 2024. The global hospitality market expanded to $4.99 trillion with a 6.8% CAGR, signaling strong post-pandemic recovery.

Contactless technology is becoming standard, with 73% of hotel guests preferring properties offering self-service tech and smart room features. Digital room keys and mobile controls are reshaping arrival experiences.

The Global Wellness Institute forecasts wellness packages including yoga retreats and holistic trips to hit $29.3 billion. Spas are investing in hyperpersonalized experiences using advanced technology.

Apartment-style accommodations and extended stay properties see heightened demand. Hotels are catering to multigenerational families and large groups as investment ramps up amid cooling interest rates.